As an Industrial Designer with more than 13 years of experience, I focus on developing products and experiences that achieve clear communication and emotional connection.

My background includes diverse roles in corporate, consulting, and entrepreneurial settings, where I've come to understand that while robust design processes are valuable, optimal outcomes are driven by cohesive design teams, empowered by leadership, and equipped with the right tools.

I approach challenges with a blend of speed and thorough consideration, and my proudest achievements involve discovering novel perspectives that elevate team deliverables beyond mere iteration. I firmly believe 'design doing' is more powerful than 'design thinking', and my ultimate measure of success is the effective integration of company strengths with core user requirements.