all_fitting_11252024.727.png

Design team

Lixil Global Design

Key role

Brainstorming, Research, 3D model, Render, Brand Design, Rapid Prototype, Manage CMF, Manage all manufactured process

Aspirations Bathroom Faucet Collection

The Aspirations Collection is a modular suite of bathroom fixtures designed to adapt seamlessly to diverse spatial configurations and aesthetic preferences. Engineered with comfort in mind, it blends ergonomic, approachable forms with warm material finishes and intuitive, user-focused technology—offering a refined and flexible experience tailored for the modern bathroom.

End-to-End Creative Direction

I led the entire design process from initial concept to final production—starting with brainstorming and research, through 3D modeling, mock-ups, and rapid prototyping. I developed CMF documentation and worked closely with engineers, bringing care and intention to every stage of the product journey.

big_interior.png
small_interior.png
soonjae_kwon_portfolio_2024ggggg.jpeg
soonjae_kwon_portfolio_2024.jpeg
human_centric_design.png
vvvv.jpeg
pullout_movement.png
MB_mist_rinse_2.png

8in Widespread 2Handle

Pull-Down Bathroom Faucet

Single-Handle Bathroom Faucet

With Lever Handle

Diverting Waterfall Tub Spout

By creating a book, I wanted to tell people in detail how those every products were designed and what process they went through. Rather than being an ordinary brochure, this book contains the product’s philosophy and values.

Aspirations collection is the most meaningful project to me as a designer. Because it is my first time designing whole bathroom fitting products. This collection was designed for a new generation whose desired and values are different than those of the past. That’s why the modern stylish, intuitive, minimalist, and versatile details they want are infused throughout the design.

Next

PX WIRELESS HEADPHONE