Jr. industrial designer Aug 2012 - Jan 2013

Design team

iLuv

Key role

Brainstorm, Design Research, Mockups, 3D model, Render, CMF document, Manage manufacturing process

The Syren Bluetooth speaker is an award-winning NFC enabled Bluetooth speaker that delivers big sound in a small package. It is inspired by Antonio Gaudi structure that provide the unique design which sets it apart from typical speakers that tend to be bulky in boxing.

Market Research & User Insight

Through research conducted across top retail platforms—Amazon, Best Buy, and Apple—we identified that while mono Bluetooth speaks are widely recognized and popular among users, they also present recurring issues related to usability, portability, and design. These pain points highlight key opportunities for innovation and improvement in future product development.

Nature-Inspired Design Philosophy

Nature’s organic and unpredictable forms evoke a sense of wonder—echoed in the flowing architecture of Antoni Gaudí. Inspired by this harmony, I infused the design with natural elegance and rhythm, further enriched by the dynamic forms and cultural resonance of traditional percussion instruments. The result merges visual beauty with a deeply sensory experience.

Managing all Design and Engineering Detail

Through 3D modeling, mock-ups, and rapid prototyping, I developed CMF documentation and worked closely with engineers, bringing care and intention to every stage of the product journey.

Balancing Simplicity and Differentiation in a Crowded Market

With thousands of Bluetooth speakers on the market, success hinges on clean, functional design that avoids both boredom and complexity. Our focus was to strike the right balance—delivering simplicity with just enough distinction to stand out.

Organic Inspiration in Form and Texture

Inspired by Gaudí’s architectural forms and the rhythm of traditional percussion instruments, the speaker panel features flowing textures that merge seamlessly with its curvilinear body. The result is a sculptural, organic design that unites visual elegance with acoustic intent.

Intuitive Interaction Through Form

Control buttons are placed on the back to preserve a clean front silhouette. The organic surface naturally fits the hand, allowing buttons to be easily found by touch—enhancing both ergonomics and aesthetic simplicity for a seamless user experience.

Enhanced Acoustics Through Surface Design

A glossy bottom surface subtly reflects and amplifies bass, while an angled base enhances mid and low frequencies—delivering richer, more immersive sound in a compact form.

Seamless Integration of Hidden Inputs

Rear inputs are discreetly concealed behind a smooth, integrated cover that opens effortlessly when needed. When closed, the input area blends seamlessly into the speaker’s organic form—maintaining a clean, uninterrupted aesthetic inspired by Gaudí’s flowing architecture.

Precision Engineering for Compact Sound Performance

Each component was optimized to deliver powerful sound in a compact form while minimizing material waste. A curved internal sound chamber enhances depth and clarity, and a four-way rubberized TPU bumper protects against impact. Integrated NFC ensures fast, seamless pairing—combining durability, efficiency, and rich acoustic performance.

Functional & Aesthetic Details

  • Full-range speaker with passive radiator for rich sound and enhanced bass performance

  • Wireless Bluetooth® streaming for seamless music playback from any smart device

  • Built-in microphone and speakerphone for hands-free calling convenience

  • One-touch NFC pairing for fast and effortless device connection

  • Top and bottom-firing acoustic ports enabling immersive 360-degree sound

  • Auxiliary input for wired connections with other audio sources

  • Rechargeable lithium-ion battery supporting up to 5 hours of continuous playtime

Lively and Distinctive Color Strategy

A clean monochromatic base in white and black sets a timeless foundation, while bold TPU accent colors—Light Grey, Light Violet, Dusk Blue, Neon Green, and Dark Grey—add personality and contrast.

Each color was carefully selected through research and collaboration to resonate with diverse lifestyles, offering standout appeal in a crowded market.

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