THE NEW AUD SERIES

Shaping the Future of Audio Accessories

The launch of the iPhone 3G in 2008 marked the true beginning of the Apple accessory market. Shortly after, Beats entered the scene—leading the charge with sleek, fashion-forward headphones backed by celebrity endorsements, setting a new benchmark for aspirational tech.

By 2009, brands like iHome and Urbanears began exploring bold color variations, making personalization a key selling point. In 2010, premium design aesthetics took center stage, with B&O and Harman Kardon elevating expectations around materials and form. By 2011, Jawbone introduced a compact and portable direction, resonating with increasingly mobile lifestyles.

Now, the question is —What’s next?

In a saturated market shaped by style, sound, and portability, the next wave must go beyond expectations—merging emotional design, intelligent functionality, and lifestyle-driven versatility into a unified, compelling experience.

Water as Design Inspiration

I discovered that nature consistently serves as a powerful source of inspiration—universally appreciated for its beauty, strength, and emotional resonance, Among its many elements, I was particularly drawn to water, the most fundamental and dynamic force in nature.

Water’s form, movement, and adaptability offer an infinite array of design possibilities. Its ability to shift between states, reflect light, and interact with its environment makes it a rich foundation for exploration. Motivated by this, I chose to dive deeper—researching the physical, visual, and emotional characteristics of water as a core theme for my next design direction.

Establishing a Fluid Design Language

Through extensive discussion and iterative sketching, our team ultimately defined a cohesive design language and form direction. Inspired by the movement and properties of water, the final design embodies a sense of dynamism, drama, and elegance—while maintaining ergonomic comfort and a strong visual presence. The result is a form that feels both functional and emotion.

Immersive Lighting Inspired by the Deep Sea

The premium illuminated LED mood light evoked the serene depth and quiet dignity of the deep sea, creating a captivating visual experience. This elegant lighting detail enhances the overall design, offering a level of refinement and atmosphere rarely seen in compact audio devices.

Tactile Elegance Inspired by Nature

The premium water-textured surface creates harmony between nature and technology. Its refined wave pattern enhances touch, adds visual depth, and elevates the music experience with emotional sophistication.

Ergonomic & Intuitive Wireless Alarm Shaker

Designed for comfort and ease, the wireless alarm shaker fits discreetly under any pillow—no cables, no clutter. Its ergonomic form and intuitive button layout ensure seamless, instinctive use without the need for instructions.

Organic Form Inspired by the Energy of Water

Inspired by the fluid motion of waves, the design captures natural energy through dynamic, flowing contours. This organic rhythm creates a sculptural presence—evoking a sense of movement, vitality, and connection to nature.

Thoughtful Button Integration

Buttons are seamlessly integrated into the top body, aligning with the overall design language. The snooze/dimmer button features a glossy finish to subtly highlight its function while maintaining visual harmony.

Subtle Details Inspired by Nature

Dew-like forms evoke purity and calm, reminiscent of raindrops on a leaf. Light passing through the transparent button creates a refined, premium moment—elevating the experience through simplicity and elegance.

Enhanced LCD for Optimal Readability

The LCD layout was refined for quicker recognition, with larger fonts and clearer icon placement to improve usability. A soft ocean blue backlight reinforces the calming design theme while ensuring readability day and night.

The New Aud Series

The Aud Series establishes a distinct, forward-looking design language—evolving past elements into a bold new identity. In today’s competitive market, a strong, recognizable aesthetic is essential for lasting impact.

Guided by the theme of “Natural Organic,” we drew inspiration from the fluidity and behavior of water. This led to a design defined by flowing, sculptural lines that balance visual distinction with simplicity and usability. The interface remains clean and intuitive, supporting a seamless user experience.

The new Aud Series marks a meaningful leap in both form and function—grounded in nature, designed for the future.